Dogged Perspectives on Earned Trust
Essays, reflections, and case studies exploring how ethical, experience-driven work in the dog world can be represented with clarity, care, and integrity in a digital space — without losing the values that built it.
When Simplifying Expertise Undermines Trust
Simplifying complex work may increase reach, but it can quietly erode understanding, credibility, and long-term trust.
Why Many Reputable Dog Pros Have Weak Websites-Or No Website at All-and Why That’s Not a Failure
Many respected dog professionals built trust long before digital presence mattered. Translating that expertise online is not a failure. It’s a challenge of representation.